Sunday, October 23, 2011

Google SSL – Organic Keywords and Analytic Data

If you use Google +1, this is where it first sprouted and caught my attention. This is very disturbing to me because like any good optimizer, organic keywords are extremely important at performing proper SEO.

This particular function of not recording the data is the exact same way Google AdWords allows users to display there AdWords results without recording the data. If your not familiar with this, it is a tool inside of Google AdWords to test your results without recording data. I believe one of the reason’s Google is going in this direction is not only for security purposes in the grand scheme of thing’s but to combat issues surrounding the use of software programs running constant analysis.

This software when run is compounding the data and actually producing false results by causing software generated impressions to the search engines instead of it actually producing a real human impression. IE… CAPCHA entries when running these various types of software programs such as Seo Power Suite. Great applications by the way. This makes sense because the keyword tool provided by Google in AdWords is only producing keywords from Pay per Click (PPC) impressions and not organic impressions. This completely relates to what is being said about getting data based on AdWord campaigns.

I am curious to whether or not the data that has been recorded will still be accessible as it has always been up until this point into the future through analytic’s. I was really getting into the new design with Google analytic’s today and still noticed organic keywords showing in the reports. But did notice the “not provided” data as well. I think Google may have other plans and we all will just have to wait to see the final outcome.

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Sunday, October 16, 2011

Content Management Tips

There are so many variables when considering optimization and tools to market a website that it can be tough to keep up with at times. This article helped refresh my memory on a few tactics that have not escaped my mind but are not utilized on all the website being optimized. I found the recommendation about content to be very significant during this read. I have seen as we all have seen thousands of websites full of content because someone is trying to place more content on the page because they completely believe content is king and it will bring the crawlers to the website.

Yes, new content is good and can bring the crawlers to your website as scheduled by the site map, but does not mean it will help if the crawlers do not scan it, hence the term (Fresh Relevant Content). This is what makes CMS search engine friendly, because it updates your site and ping's the engine with a request to come back to your website to be indexed again. Relevant content of course is the prime factor when creating content for the website. The use of 80 words as stated of unique content is interesting and I believe is enough as long as it is relevant and gets your readers attention.

If your placing two keywords inside of the 80 words of content, then what sort of prominence and how many times? From past experience  it seems the search engines indexing this content prefer a limited amount of content and the need to go beyond this amount of content would make what is being said about "80 words" of content being sufficient, very true.

The term "Content Is King" pigs in space :) Ha, Ha,  is valid but when is to much content to much… I have seen website's rank extremely well in the SERP's with little to almost no content on the page. This is an indication of how important Off-Page SEO factors are in the formula. The need for content usually seems to come from individuals wanting to establish internal link's to various pages on the site or outbound links as well or they have been mislead by something they read about optimization. This  type of linking has value and remains as another important factor with On-Page SEO.

The need to produce anchor text has caused individuals to create content on top of content to the point of having a page that extends for miles. This bring's us back to 80 words is enough content if relevant to what the site is about. This is exactly why I agree with the statement of 80 words being enough. Proof in the pudding - tried, tested, researched, proven and experimented with this suggestion and the amount of content needed. Have found it to be very accurate and true.

Having good structure is where the line's blend. Anchor text is On-Page SEO and so is structure. You can not have structure without content, Right, Right… So when someone say's content is KING, they would be correct. Keeping in mind that to much content is overkill. So the use of 80 words allows for content and structure. Also keeping in mind that we want to allow the visitors to navigate easily throughout the site but not over whelming them with content that they probably will not take the time to read. This is the reason for a good call to action along with headlines are significant and extremely important.

Source: Link Worx Seo

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